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Most people like to eat candy in childhood, and today in this article we have brought a case study about the success story of a popular candy, Pulse Candy! We sincerely hope that you too have heard about Pulse Candy before and have also eaten it! But do you know how this company grew so well and how a company selling candies worth one rupee became the owner of crores of rupees today? This article is going to be very important and interesting because we will provide you with information about the favorite candy of children. So let us know about the success story of this company.
What is Pulse Candy?
Pulse Candy is a type of toffee, that is being manufactured by a well-known candy manufacturing company in India. This candy is sold in every state of the country. This is the favorite candy of children. Its market price is only ₹ 1. The taste of this candy is slightly sweet and slightly sour. In simple words, it is a candy made from raw mango. Its upper cover is green in color. Rock salt is used inside it for taste. This candy is good in taste as compared to other candies and its quality is also good.
Pulse Candy Company
The name of India’s well-known company manufacturing pulse candy is DS Group whose founder is Satyapal ji. The history of this company is not very long but in a short time, this company has made its mark all over India. This company did business worth Rs 100 crore in just 8 months! And even at present, one-third of the market of this company is for this candy only. Of course, there are very few companies that can achieve good growth in such a short time.
This company has maintained its quality and taste very well, which is why today everyone, whether children or adults, likes to eat Pulse candy. Now the company making this candy is manufacturing different flavored candies and is continuously expanding its business. Therefore, in a very short time, this company has left other candy manufacturing companies behind. Due to its low price, people from all walks of life can buy it, and as a result, it has become the favorite candy among children!
Pulse Candy Manufacturing Company Success Story
Company History – As we told the name of the company manufacturing Pulse Candy is DS Group. This company was started in 1929. DS Group is famous for manufacturing mango-flavored candies. This company produces different types of candies which are famous all over India. DS Group first launched Pulse Candy in the state of Gujarat in February 2015. They liked this candy very much.
Seeing its demand, the company thought that we would sell it all over India and they took this decision and started selling their candy all over India. Thus, the history of the company is not very long. In just 5 to 6 years, the company captured one-third of the candy market and became an important and delicious candy manufacturing company for children.
Establishment of the company – The owners of DS Company were earlier from the general category. He did not have much money, DS Group was established in 1929 in Chandni Chowk, New Delhi. Its founder is Lala Dharampal ji, later his son decided to run this company himself and named this company DS Group. Dharampal’s son’s name is Satyapal. This is how this company is working.
The main objective of the company – The company always kept in mind that there should not be any compromise with its taste and quality. The company always used to tell its employees that our business depends only on its quality and taste. We will not do any adulteration in this.
Manufacturing of Pulse Candy – DS Company made a candy called Pulse in 2015 and started its trial in Gujarat. Most of the people started liking this candy, some people used to buy the whole box of it and used to eat it with great gusto. Seeing this, the company started marketing it all over India, there came a time when fake companies started making their duplicate candies, but in terms of taste, they lagged behind the real candy and thus lost their place in Pulse Candy. Maintained dominance.
Where did the Pulse Candy Idea come from? – After a lot of research, DS company found out that about 50% of Indians like the taste of raw mango. Those people like to eat slightly sour food. That company took advantage of this and added flavors to its Pulse candy that could make the candy slightly sour and sweet. Which everyone, whether a child or an adult, can eat. As we all know raw mango is sour, if the company made only sour candy then people might not like it much.
How did Pulse Candy achieve success? The biggest secret of the success of Pulse Candy is its quality and taste. This candy has no adulteration to maintain its quality. Along with this, this candy got to know the taste of the people of India and made the children understand what kind of candy they like. When he felt that most of the people of India like to eat raw mango. Taking the same as its base, this candy added the flavor of raw mango in its taste and also added some sweet paan it, due to which this candy became successful in no time.
Pulse Candy Wrapper Color – Why keep green and black? As you know, raw mango is always green. The mango part appears green in color. This color started attracting people and it spread faster than other company’s candies. Green and black colors have a direct impact on people’s minds, because green color is associated with nature and black color creates a special scene.
These two colors together make the wrapper of Pulse candy. In this, black and green colors are divided into half and the name of Pulse is written in between them, white color has also been used in some parts and orange color has also been used on top of that. The name Pulse is written in white and orange.
Pulse Candy Marketing – If something is good then it gets promoted automatically. There is no need to do any kind of campaigning or run any kind of advertisement for that. Initially, the company ran advertisements, but later they reduced them. When people ate Pulse candy, its taste was so good that people themselves started spreading its advertisement, such as telling a friend or relative to hear the praise of the taste of this candy. Used to be available and in this way the promotion of candy started.
Pulse Candy Tagline – The company makes many types of taglines to promote its products, which makes it easier to promote them. Creating a tagline helps in branding the company. Through which that company can promote through various TV, newspaper, radio, etc. through taglines. Similarly, for Pulse Candy also the company created a tagline that provides convenience for promotion. The tagline of Pulse Candy is ‘Pran Jaye Par Pulse Na Jaye’.
Company’s market identity and name – When DS Company did its first trial in Gujarat, people started liking it very much because it did not contain any kind of harmful substance and people found it to taste like raw mango. If seen, raw mango is not available all the time, but we can say that due to this candy, one can get the taste of raw mango throughout the year, which is why it has become popular among people.
Increasing demand for Pulse Candy – Today this candy is available in almost every state of India because its price is so low that any person can buy it easily. For this, this company made different flavored candies and its demand increased. The company has made this candy very beautiful along with its taste, which attracts people towards itself. Its demand is high because along with sourness, it also has a slightly salty and slightly sweet taste.
Annual Turnover of Pulse Candy Company – Today the annual turnover i.e. net worth of this company has reached Rs 6600 crore and it is increasing at the rate of 12 to 14% every year. Its net worth in 2015 was Rs 300 crore.
Pulse Candy Manufacturing Company Contact Number – Pulse Candy Manufacturing Company is located in Noida, and you can contact it by calling 0120-4032200.
Pulse Candy Manufacturing Company Share Price – Talking about the share price of this company, let us tell you that this company has sales of Rs 150 crore at the international level.
I hope you will be satisfied with the information given to me. The purpose of this article is to provide detailed information about Pulse Candy so that every person who eats this excellent candy can know about it.
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